The Marketing Alchemy The Magic Antidote For Starting A Successful Stress Free Business.

30Nov/070

Grinch Stole Kids Christmas Again – This Really Sucks

A couple things have happened over the last couple weeks and days to give me and my family a reminder of how unpredictable life is and can be.

Sometimes bad things happen to good people that are trying to do good for others and the worst thing is most of the time kids are the ones left hold the dirty part of the stick.

A good friend mine Lisa Preston who lives up in Canada with her sister Carol. Now at the pub where Carol works they were collecting money to help provide a better Christmas for underprivileged children and their families… they had raised well over $7000, which is a nice sum, and were poised to raise more — unfortunately some inconsiderate thieving wankers, tossers broke into the pub late one night, used a hacksaw to cut through the chain holding the bug jug holding the money and took off with a the funds…

Here is what Lisa recently wrote about this:

Unfeeling, Heartless Monsters!!!
Ever have that deep-down, gut wrenching feeling that makes you just sick in your heart? I woke today to that hollow feeling My sister works at a local pub/restaurant that is a long-time fixture in the community, and the staff and patrons are more like family than anything else. Every year, they work tirelessly and generously to raise funds for local children who are without homes,families and more - and who would pass sadly through the Christmas season without any kind of celebration, without a single gift otherwise.

This year, they have a list of 29 little children, and due to their enthusiasm and dedication to raising as much as they possibly could,they were able to raise over $5000 to provide a Christmas celebration for these awesome, eager little kids.Can you just imagine how those little faces must be shining with hope this year? All smiles, just beside themselves with joy that they won't pass through the Christmas season without notice this year?

The warm and powerful message they are learning about the kindness of strangers Well, how do you tell one of those little shining faces - nevermind29 - that it can't happen after all?This morning at 7 am, we were awakened by the phone to learn that the establishment has been broken into and you guessed it - the filthy thieves stole the Christmas Grinch Fund that was lovingly collected and proudly promoted, all for the kids.

With a sledgehammer and hacksaw, they were able to disappear with well over $5000 and the kids Christmas.What kind of heartless monster would do such an evil thing?The tearful staff and customers are heartbroken, but still haven't given up. Nobody wants the task of telling these kids they won't have Christmas after all. So in desperation, they are exhausting every avenue to recoup those losses - and I am begging you to help.

Please If you have the ability to give to this worthy effort, I'm asking for your generosity this season. ANY amount! It's so rare to be able to see the tangible effects of a donation, and I know that every single penny will go towards those children.

As a father of 3 myself just the smiles on their little faces is rewarding enough so I'm asking everyone to see it in yourself to donate to this most fabulous cause and help the kids.

Please find it in your heart to help the kids and give them a fabulous Christmas, they really do deserve it… you can contribute using the widget in the sidebar on the right (and if you have a forum, blog, website, etc. please consider posting about this story and the widget — every little bit helps and we can make it even better than before….

See you soon

--David

29Nov/070

Here’s Why Your Customers Are The Key To Your Success!

Your Customer & Market Research - Strategic Planning

One of the biggest key to converting more visitors into paying customers is to clearly communicating to each and every visitor that you hold the key or fix to solving the problem they are having or experiencing…and it's at a price they just can't pass up.

First you'll need to a bit of work...yes you heard me 'WORK' but it's simple and easy.

You are going to do a bit of “Market Research”.

By doing the "Market Research" work now you can quickly and easily find out exactly what you’re visitors want and are looking for, why they want it…and you can even find out as well what they are willing to pay for it.

Once you know what visitors want then converting them to buyers is pretty much like shooting fish in a barrel.

One of the best market research tool I know and use is a surveying script. What it does is simple ask your visitors what is it they are looking for and what they want.

Here are just some of the benefits of surveying you visitors and customers:

1. It generates new ideas for products development. By finding out the issues your customers are so desperate to solve, you can better develop products that meets their needs.

2. By knowing what your buyers and customers needs, all you have to do is create it for them which makes it that much easier to have successful product launches. It's that simple you already know what's appealing to your audience which makes it that much easier to sell them.

3. Never invent it's always better to make improvements on other products; make them better. By surveying your customers to find out which features or enhancement they would like to see in your product or service.

4. Once you've determine who your visitors are and where they are coming from and what they are looking for, it's much easier to position you offer in-front of them to maximize your site conversion rates.

5. One of the most overlook factor in marketing is the (Relationship)Factor. By building a relationship with your buyers and customers, which is VITAL they are more likely to become lifetime customers and buying into more of your expensive products and services.

Listen, at the end of the day by tapping into this one key area of your business you'll not only make more money but you will have the most important thing every business wants a highly responsive customer database of buyers.

Market research is the key to growth in any business model, whether online or off line. This is the part of the puzzle most online marketers don't really understand and it's killing there conversion. By doing surveys on your customer database you're not only helping them but you're also helping your business and at the same time generating new product ideas.

Let your customer know what you and your business are about and as a business owner get to know your customers.

Marketing Head Start

See you soon

--David